Title: Marketing and Communications Manager
Department: Development
Reports to: Vice President of Development
Employment Status: Full time, Exempt
MAM’s mission is to build stable families, a dynamic workforce, and vibrant communities…together! MAM helps our city’s most vulnerable residents to build the resources, skills, and relationships needed to achieve their goals and dreams. Our wide array of programs and services focus on creating sustainable change through training and education; financial empowerment; and social inclusion.
Job Summary: The Marketing and Communications Manager serves as a member of the management team and is a highly creative, self-motivated, powerful storyteller with a passion for MAM’s mission and an eye for design. This position works to effectively communicate MAM’s impact and increase awareness through marketing, media relations, graphic design, social media, and website design and maintenance. In addition, the Marketing and Communications Manager will work closely with the VP of Development in developing and leading an integrated marketing and communications plan and strengthening MAM’s relationships with internal and external stakeholders within the communities served. Qualified candidates must possess excellent written and verbal communication skills, be able to manage multiple projects simultaneously, and be detail oriented.
Responsibilities:
Management
Manage volunteers assisting on departmental objectives and projects
Along with VP of Development, establish, manage, and recruit members for the Marketing and Communications committee
Manage and work with consultants retained to assist in meeting departmental objectives and goals As the department grows, manage additional marketing team members Communications Strategy
Participate in creating and leading the implementation of marketing/communications strategies
Prepares, maintains and follows annual communications calendar
Ensure that MAM events and activities are promoted appropriately
Track, report, and assess the effectiveness of marketing and communications strategies and tactics Content Creation
Create, write, and edit compelling content for both print and digital platforms including website, collateral materials, newsletters, email marketing, stakeholder communications, social media, special appeals, annual reports, and event-related content
Photograph, video, live stream, and/or otherwise document MAM functions, program participants, and constituents
Design MAM collateral materials and serve as a clearinghouse for materials created by other departments
Approve format and design of all print materials generated by other departments before being released
Design and write content for MAM newsletter and other targeted communications, including event-related materials, Resale store, MAM programs, and services Traditional and Digital Media
Seeks media opportunities to promote MAM’s programs and services as well as impact by establishing a presence in the community with key media sources
Fields inquiries from media, pitch stories, serve as spokesperson
Plan social media content and ensure digital interactions align with MAM’s brand voice Brand Management
Create brand standards and ensure all promotional and marketing materials align with these standards
Maintain MAM’s social media, website, and online presence
Serve as a brand ambassador, including as a point of contact for media
Qualifications:
• College degree from a college or university or an equivalent in-depth training directly related to marketing, communications, public relations, and/or advertising
• At least 3 years of related professional experience
• Demonstrated writing/editing skills
• Proficiency in Content Management Systems for websites (including WordPress) and social media
• Proficiency with email marketing platforms (Constant Contact, Mail Chimp, etc.)
• Skilled in Adobe Creative Suite (Photoshop, InDesign, Illustrator), Microsoft Office, and Mac OS
• Knowledge of marketing and communications principles
• A capacity to oversee multiple projects concurrently
• Excellent written, verbal, and interpersonal communication skills
• Ability to solve problems with creativity and efficiency
• Excellent planning and organizational skills
· Flexibility to occasionally work in the evenings and/or weekends in order to support or attend work-related meetings/events
Core Competencies:
Works independently
Results driven
Detailed oriented
Proficient computer skills
Interact and maintain good working relationships with individuals of varying social and cultural backgrounds
Communicate efficiently and effectively both verbally and in writing
Carry out multiple tasks and meet deadlines
Follow instructions furnished in verbal or written format
Must be able to handle information in a confidential matter
Physical Demands:
Regularly required to talk or hear
Regularly is required to stand, walk, sit, use a keyboard, handle, or feel objects, tools, or controls; and reach with hands and arms
Required to have the ability to lift and/or move up to 25 pounds
Required to remain at their workstation for prolonged periods of time
The physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Working Conditions/Work Environment:
Primary work location is a climate-controlled indoor office environment
Flexibility for travel related to job requirements
Provide own reliable transportation with proof of valid driver’s license and TX minimum requirements of auto insurance
Salary and Benefits
MAM offers competitive salaries and excellent benefits.